The Story

Most lash brands are built by a marketing team and a celebrity's name.

Ours was built by a sixteen year old and her mom at the kitchen table.

In 2018, Ashea was a teenager who couldn't find lashes that looked like the woman she was becoming, soft when she wanted soft, fierce when she wanted fierce, and never the cheap, plastic kind that announce themselves before you do. So she decided to make her own. Her mother, Kristy, didn't tell her to wait until she was older. She told her to get to work.

Seven years, one QVC2 feature, and thousands of Mink Babes later, we're still that same mother and daughter. Still handcrafting every style. Still answering the DMs ourselves. Still building this for the woman who walks into the room already knowing what she's worth.

Because that's who we make these for, not the woman who needs lashes to feel beautiful, but the one who already is, and wants the world to keep up.  Our lashes are 100% handcrafted mink, made to be worn 25 times over, soft enough for a Tuesday, bold enough for the night you'll be talking about for weeks.

The Sweet Spot Collection puts 21 of them in one box. Every mood, every look, every version of you because you contain multitudes, and your lashes should too.  We didn't come from money or connections. We came from belief, a daughter who believed she could, and a mother who refused to let her doubt it.

That's the brand. Built by family. Worn like armor. Made for you.