21 lashes.
One case.

Handcrafted mink, named after the pastry counter, built to be worn again and again.

Lashes for the woman whose face is her brand.

Find my lash

Photographed on real eyes

Shot on Ashea and on Kristy, in daylight, no retouching on the lash line.

Crème Luxe

Close view of Kristy Randolph's eyes wearing the Gâteau lash, showing full dimensional volume — **Gâteau**

11 of the 21

All 21 sit in one tray, sorted into three moods. Éclair for a Monday. Soufflé when the night has a name. You stop buying one pair at a time and start choosing from your own counter.

See all lash styles

All 21 ship in the one case. There is no single pair to buy.

Find your lash in three taps

Three questions. One match.

21 styles, 1 case

21 moods, one address

Something quiet for the office. Something with weight for dinner. Something that takes the whole room when the night calls for it. You stop rationing one pair across a life that does not hold still.

25 wears from a single pair

Mink holds a curl the way synthetic fiber never has. Lift the band away gently, never pull, and the shape it was made with comes back every time. One pair carries a season.

1 case that keeps them that way

A lash loose in a makeup bag is finished in three wears. Every pair returns to its own seat in the tray, so the band holds its curve, and at seven in the evening you can put a hand on exactly the one you want.

The 21 Lash Box

The Sweet Spot Collection$25

Per pair$1.19

Shipping2 days, free over $40

CaseHard shell, mirror lid

Kristy Randolph, CFO & Marketing Manager|Ashea Brand, Founder & CEO

Started by a 16 year old

Ashea Brand launched She's In Minks in San Diego in 2018, at 16. She chose the styles, found the suppliers, and sold them herself. Her mother, Kristy, kept the books and packed the orders.

The pastry names came early. Ashea liked that they were precise rather than cute, and that a woman could say she wanted the Rosette and mean something exact by it.

A federal trademark followed. Then QVC2, live, in February 2022. Today the Sweet Spot Collection holds all 21 styles in one case, because choosing between 21 singles is work, and choosing from your own counter is not.

This was never really about lashes. It's about how a woman feels when she catches herself in the mirror. The box just happens to be where that feeling begins.

Read the full story

Every room, a different face

21 lashes.One case.